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Rihanna: Tops other celebrities and named ‘Most Marketable Celebrity’

Rihanna: Tops other celebrities and named Most Marketable Celebrity

Rihanna speaks onstage during the amfAR LA Inspiration Gala honoring Tom Ford at Milk Studios on October 29, 2014 in Hollywood, California. (Photo by Christopher Polk/Getty Images for amfAR)

Rihanna has surpassed other celebrities including Angelina Jolie, Tim McGraw and Stephen Curry.

Rihanna is today’s most marketable celebrity, according to data from The NPD Group. The musician and sometimes fashion designer surpassed other celebrities including Angelina Jolie, Tim McGraw and Stephen Curry.

Celebrities have been considered powerful endorsement opportunities for brands and the songstress has worked with various companies including Jeep, Puma and Samsung.

According to the group’s report, “Rihanna’s index score of 367 means that she has almost 3.7 times as many strong brand endorsement opportunities as the average big-name celebrity.”

“[Chief marketing officers and chief financial officers] have long asked for better data to help inform their expensive sponsorship decisions,” said NPD Group vice president Barbara Zack, “We can now prove what has been suspected when making expensive sponsorship decisions—that celebrities are media properties in their own right, with audiences that have nuanced brand preferences. In the same way that every sitcom is not equally valuable to a particular brand, neither is every celebrity equally valuable to a particular brand.”

Read more: Rihanna Named ‘Most Marketable’ Celebrity – WWD

Celebrity Street Style: Rihanna, Kendall Jenner, Gigi Hadid, and More at Paris Fashion Week

Celebrity Street Style: Rihanna, Kendall Jenner, Gigi Hadid, and More at Paris Fashion Week

The City of Light was all about neutral shades, interesting silhouettes, and a touch of quirky detailing.

It’s been said that oftentimes people save the best for last. Truer words were never spoken as in Paris we received front row statements. While Rihanna might have stolen the show with her family at Dior’s show, it was her blush slip dress later that evening while partying at 1 Oak’s Parisian pop-up that had everyone talking. Pairing it with thigh-high vinyl boots, RiRi brought her bad-gal side to the City of Light—albeit for just a night. Also favoring light shades were Zoë Kravitz, Zendaya, and Leelee Sobieski who donned optic white dresses with distinctive detailing. Kravitz, who walked in Alexander Wang’s last Balenciaga show, kept her dress on straight through for the French Vogue party, while Zendaya married sporty and ladylike elements in her Katherine Mavridis dress, playing with proportion and sheer panels. Contrasting both of these was Leelee Sobieski in a very demure high-neck dress from Dior which was given a touch of allure via a nipped-in waist.

Read More: Rihanna, Kendall Jenner, Gigi Hadid, and More at Paris Fashion Week – Vogue