Today saw the second night of the 2016 Daytime Emmys and when the whole thing was over, ABC and CBS tied for the most number of wins with 6 each, taking between them more than half of the total statuettes given out tonight. ABC of course left with top bragging rights as its General Hospital took home Outstanding Drama, while CBS added tonight’s to the 11 awards it won Friday evening. But naturally, the biggest point of discussion during the ceremony was the fact that Live with Kelly and Michael stars Kelly Ripa and Michael Strahan took home a joint win for Outstanding Entertainment Talk Show Host just a week after being at the center of serious drama surrounding Strahan’s move to Good Morning America. Neither were on hand to accept the award of course, but Dr. Oz, who presented the award, accepted on their behalf and joked that they’d share custody.
Rihanna has surpassed other celebrities including Angelina Jolie, Tim McGraw and Stephen Curry.
Rihanna is today’s most marketable celebrity, according to data from The NPD Group. The musician and sometimes fashion designer surpassed other celebrities including Angelina Jolie, Tim McGraw and Stephen Curry.
According to the group’s report, “Rihanna’s index score of 367 means that she has almost 3.7 times as many strong brand endorsement opportunities as the average big-name celebrity.”
“[Chief marketing officers and chief financial officers] have long asked for better data to help inform their expensive sponsorship decisions,” said NPD Group vice president Barbara Zack, “We can now prove what has been suspected when making expensive sponsorship decisions—that celebrities are media properties in their own right, with audiences that have nuanced brand preferences. In the same way that every sitcom is not equally valuable to a particular brand, neither is every celebrity equally valuable to a particular brand.”
Celebrities are trying their hand at business, moving from Hollywood toward Wall Street.
Call it phase three of the celebrity invasion.
First, they were in front of the camera, taking big paydays to pitch products.
Then they were in the design studio, giving hands-on inspiration for capsule collections, or testing top notes for their fragrances.
Now, they’re entering the boardroom, taking equity stakes, founding businesses and getting into the nitty-gritty of operations.
Jessica Alba is the poster child, having cofounded The Honest Company, which raised $100 million in August. She’s also gotten her feet wet as an executive with a much-covered consumer controversy, having parried with grassroots campaigns claiming the brand’s SPF 30 sunscreen fell dangerously short. But there are more. Drew Barrymore is expanding her Flower business at Wal-Mart; Mary-Kate and Ashley Olsen have built fashion cred with The Row; Jessica Simpson drives revenues of more than $1 billion with her licensed business, and Halle Berry, Jennifer Aniston, Gwyneth Paltrow and Kate Bosworth are all jumping in. The musicians are there as well: Jay-Z made his mark with Rocawear; Pharrell Williams has Billionaire Boys Club; Gwen Stefani branched out with L.A.M.B. and Kayne West is, well, everywhere and keen to become even more of a force in fashion.
They are easy on the eyes, talented on the screen and catnip for the tabloids — but business has its own kind of fame machine and it requires a different set of skills to crank up.
If done right, celebrities can build valuable businesses. When the now-struggling Iconix Brand Group was closer to its high in 2007, it bought Rocawear for $204 million plus additional payouts. Alba’s Honest represents a new high, though, and its latest capital raise reportedly valued it at an eye-popping $1.7 billion.
There are pitfalls, though. A business closely tied to a big name carries what’s known as “key-man risk.” Much of the enterprise’s reputation can be tied up with the individuals and, while people are always fallible, celebrities are under both a microscope and extreme pressure to perform.
They have to exude authenticity while knowing how to turn their own personal brand into something that can promote a product to the masses, while actually getting said product to those masses.
It’s 4:00 in the morning on a Sunday in Jamaica and I am standing on the edge of Plantation Cove, an open field in St. Ann, the parish along the northern coast where you can find the shore where Columbus landed, and where Marcus Garvey and Bob Marley were born. I am six hours into my second night at a reggae festival called Rebel Salute. Though dancehall has dominated Jamaican radio for going on three decades, reggae festivals are still held year-round, and Rebel Salute is considered the most legit. Jamaicans speak of it the way they might describe a tincture or an extract, as though it contained a higher concentration of some magical, ineffable ingredient than other festivals do. “Rebel Salute?” the hotel manager back in Kingston had told me, eyebrows raised. “There you will see real reggae. I mean, real, real reggae.” He scrunched up his nose as if he were a Frenchman describing a pungent cheese. “I mean real, real, real, roots, roots music.”
Rebel Salute holds the distinction of realest of the real in part because it adheres to Rastafarian tenets: no alcohol or red meat. The food trucks encircling the crowd are largely vegetarian. (And exceptional, it turns out. I had revelatory farm-to-driftwood-stump pizza with grilled squash and a fresh parsley chimichurri.) Of course, what is allowed, sold as openly and abundantly as rainbow chard at a Silver Lake farmers’ market, is ganja. In the parking field, vendors wear baggies of it pinned to their jackets. Inside, whole stalks are on offer at concession stands, arranged into bouquets alongside bags of popcorn. And although I appear to be the only person not chain-smoking spliffs, the mood is beginning to pacify me, too: New York City feels very far away; I have stopped checking my phone.
Drake has always had a complex relationship with trends, hasn’t he? He certainly starts them: Who else can make a better case for buzzing a tennis ball spiral into the deep waves of his low-cut Caesar than the Canadian rap king? But then again, he certainly challenges them too: Again, who else would make a case for buzzing a tennis ball spiral into the deep waves of his low-cut Caesar? But as the just-released visuals for his hit “Hotline Bling” reveal, the 28-year-old is the obvious poster child of one of the biggest trends of them all: elevated “athleisure.”
Just as the portmanteau implies, Drake incorporates his workout essentials with his usual designer separates as he cha-chas his way across the pastel-tinged James Turrell set of his new music video. (He certainly had plenty pieces to choose from: The muscle-bound rapper’s adherence to a serious gym regimen has been well-documented on his Instagram feed and spawned fan pages such as “Drake’s Arms.”) Rather than relegate his languid track pants to the confines of the gym, he pairs them with a sumptuous cashmere ribbed turtleneck and a sturdy pair of Timberlands for a pre-fall/off-duty/post-workout look that perfectly combines insouciant luxury and total comfort.
Angelina Jolie Pitt is calling the shots as actress, mother, philanthropist, and auteur. Next month, she and her husband, Brad Pitt, will appear as a married couple in By the Sea, which she wrote and directed and is their first on-screen outing since Mr. & Mrs. Smith.
“The director was very focused. The actress was unstable. And the writer was deeply confused,” says Angelina Jolie Pitt. Then she laughs. She’s talking about what it was like to direct herself and her husband as a married couple in her own script for By the Sea, an elegiac exploration of grief and love. Ten years after her last collaboration with Brad Pitt, Mr. & Mrs. Smith—the movie that sparked their relationship—it’s about as far from that marriage-as-war-of-assassins comedy as you can get.
“This is the only film I’ve done that is completely based on my own crazy mind,” she says, speaking with humor and intensity, bringing to life a soulless room at the Sunset Tower Hotel. Outside is glittering, heat-wave sun, umbrellas packing the Los Angeles beaches. Inside, Angelina’s in black—skinny pants, short-sleeved silk blouse—which makes her printer paper–white skin even whiter. She wears no makeup. Why bother? Her beauty has only deepened with time.